Cool Earth currently has active projects in Peru, Brazil and Ecuador, with new sites in development. The project areas have been specifically chosen for their high strategic value:
> They are located at the frontier of destruction, where rainforest is immediately threatened by human activities like logging and cattle ranching.
> Either their location or their conservation acts as a protective blockade for tens of thousands of acres of forest behind them, ensuring our sponsors are protecting far more than their own acres.
> They are mature rainforests with uniquely high levels of biodiversity reflecting thousands of years of undisturbed growth, wildlife and species.